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Both Paramount+ and Peacock currently offer live NFL streaming (of CBS and NBC games respectively) to TVs, and ESPN+ will do so for Monday Night Football beginning in 2023 as part of these new media deals. This is up for the 2022 season rather than the 2023 season, so there’s some more urgency to it, but this absolutely could wind up as part of a Sunday Ticket and/or equity deal.īut it’s worth mentioning that if this NFL+ service does come to pass, and if it’s launched with just the mobile rights Verizon had previously held and with no streaming to TVs, it may be harder to get people to shell out for it given the other over-the-top streaming options out there that do allow for streaming to TVs. There’s also a potential sale of equity in NFL Media (NFL Network, NFL Films, NFL.com, and more), which could be packaged with a Sunday Ticket sale. There’s the out-of-market NFL Sunday Ticket package, which has one remaining year with DirecTV: Amazon and Apple have been repeatedly reported as suitors there.
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So Verizon may not care as much about this package as they did before, and that might be part of why we’re now seeing NFL rumblings about doing it themselves with “NFL+.”Īs Kaplan notes, there are several interconnected NFL media negotiations remaining, even after the league signed new deals with TV networks and Amazon last year. They do also already have another big NFL deal signed last fall, with that one focused on 5G technology in stadiums rather than on streaming games to users at home. But Verizon sold Yahoo and AOL to hedge fund Apollo Global last May, and they now don’t have an obvious sports internet portal to put games on. That streaming was also a big deal for Yahoo. A big part of that 2017 deal was about the ability to stream games on Yahoo, which they had acquired earlier that year. This arrangement may also be less interesting to Verizon than it was in the past. And no other companies were particularly mentioned in bidding for it when Verizon signed that deal in 2017. The package Verizon held had some notable limitations: specifically, it was for Verizon phones only at first, then was later opened up to other phones and tablets, but not TVs. Crakes says “I don’t think the NFL has a lot of bidders for this package,” and that seems right.
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…What would NFL Plus cost? The price on the slides presented to team owners was $5 a month, though a team president cautioned that number is more hypothetical.Īs sports media consultant Patrick Crakes notes in comments to Kaplan, there’s a possibility this is being floated just to try and bolster the bidding for that mobile package Verizon had held. The streaming service is nascent, and likely won’t be ready for an owners’ vote until the next meeting in May, said one team president, who requested anonymity because the plans are still developing. The brand, NFL +, was included on slides viewed by a meeting of team presidents Sunday at The Breakers, the resort hosting the meetings.
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In the future, it appears if fans on the go want to stream games on their phone and they don’t have a cable subscription, they will need to pay for what is tentatively called NFL Plus.
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The NFL has distributed live games for free through mobile devices and on Yahoo for tablets and laptops, but these deals have expired. Teams were briefed on the development at the annual NFL owners’ meetings occurring in Palm Beach, Fla. The NFL is developing a subscription streaming service that would include games, radio, podcasts and team content. But as per Daniel Kaplan at The Athletic, the league is now developing a “NFL+” streaming service that might incorporate a lot of that Game Pass content, plus team-centric content, and, perhaps most critically, live game streaming to mobile devices (which had been handled through a deal with Verizon, but that deal has expired): They also have a US version of the same service that offers replays, live game audio, on-demand NFLN and NFL Films content, and out of market-preseason games, but no other live games. In international markets, they already have their own streaming service with NFL Game Pass (offering live and replay games, plus NFL Network and NFL Films content, although it hasn’t always worked perfectly). Everyone has a streaming service these days, and the NFL is apparently considering getting into that arena in a bigger U.S.